Customer Centricity as a Strategy
Defining what customer centricity means for you as a company, how it can help you grow, how to adapt your company strategy to align the complete organization around the customer.
Transform KPI’s into CPI’s (Customer Performance Indicators)
Becoming Customer Centric
Defining your customer “value” segmentation and aligning your organization around those segments
Defining your value proposition and USP’s per segment (based on Value Proposition Canvas methodology)
Defining Customer Journeys and Persona’s in order to bring the voice of the customer into your organization
Sustain Customer Centricity
Project management, optimizing tools & processes, weaving customer centricity into your organization’s DNA.